The truck is becoming a software platform
IAA Transportation showed commercial vehicles becoming software defined as OEMs and suppliers build connectivity and intelligence into the vehicle itself.

Independent, data-led intelligence on the companies, technologies, investments and policies shaping the future of commercial fleets.
This week's IAA Transportation in Hannover gave the fleet industry one of its clearest views yet of where commercial vehicles are heading.
Electric trucks attracted attention.
Autonomous trucks attracted attention.
IAA Transportation showed commercial vehicles becoming software defined as OEMs and suppliers build connectivity and intelligence into the vehicle itself.
Factory fitted vehicle connectivity is becoming a strategic competitor to aftermarket telematics hardware as OEM data sources expand.
Mercedes-Benz says eActros 600 trucks have accumulated more than 160 million customer kilometres, shifting the EV discussion towards operations.
Mercedes-Benz Trucks has sent an eActros 600 on a planned 45,000 kilometre global demonstration across about 30 countries.
Nvidia is supporting Einride's autonomous electric truck scaling as autonomous freight begins forming a broader operating ecosystem.
Bolt and Lucid plan to deploy at least 25,000 robotaxis across Europe, showing how autonomy creates a fleet management challenge at scale.
HERE's IAA routing work points towards AI-enabled commercial navigation that balances safety, cost, energy, compliance and delivery performance.
ZF's trailer braking and connectivity technology shows trailer data becoming part of a richer connected vehicle and cargo dataset.
Watch how quickly large fleets begin using factory fitted vehicle connectivity instead of aftermarket hardware.
160 million customer kilometres provides an increasingly useful dataset for understanding real world electric truck performance.
Nvidia is becoming an increasingly important infrastructure provider behind multiple autonomous vehicle programmes.
Expect trailer telematics to become much more closely integrated with tractor data.
The battle to become the intelligence layer sitting above multiple OEMs, vehicles and powertrains is accelerating.
This may be one of the most important strategic questions facing the fleet technology industry.
For decades the business model was relatively straightforward.
Buy hardware.
If yes, why?
If no, what would you expect your fleet technology provider to deliver instead?
We want to hear from fleet operators.