The £10-per-vehicle telematics era may be ending

Fleet technology has historically been discussed in terms of:

Cost per vehicle per month.

That may increasingly be the wrong way to think about the market.

Consider what a modern platform can potentially influence:

• Collision costs.
• Insurance.
• Fuel.
• Maintenance.
• Vehicle utilisation.
• Driver productivity.
• Compliance.
• Asset theft.
• Claims.
• Administration.
• Downtime.

If technology reduces costs across all of those areas, its economic value has little relationship to the cost of GPS tracking. This explains why the largest technology companies continue expanding horizontally. They're not trying to capture another £1 or £2 per vehicle. They're trying to capture a greater proportion of the total economic value created around the vehicle. Samsara's results provide compelling evidence that customers are willing to buy multiple products from the same provider. The fleet technology battle may therefore be shifting from:

That is a considerably bigger prize.